Meet Our Founder
It all started with a simple idea: there has to be a smarter, more sustainable way to do merch.
Todd Richheimer
After 30+ years in apparel decorating, Todd Richheimer knew the traditional model had a problem—too much waste, too much guesswork, and too little flexibility. Nearly a quarter of all promo products end up in the trash. That’s billions in lost value—and a mountain of stuff no one really wanted.
Todd’s solution? Build something better. Something purposeful.
During the early days of COVID, he envisioned a platform where distributors could create beautiful, branded stores without over-ordering or warehousing. Where only what’s needed gets made—on demand.
Where clients choose the products they actually want.
Where distributors can scale without spreadsheets, stress, or surprises.
Today, Single Serve Merch exists to empower distributors to do more with less waste, less risk, and less hassle. And more of what really matters:
More Intentional Gifting
More Engagement
More Freedom
Todd’s journey started in Milwaukee, working with family, building trust. That same spirit drives us today—helping our partners create smart, scalable merch solutions rooted in care, creativity, and common sense.
Bring your big ideas. We’ll take care of the details.
Smarter merch is just a single step away.
